Don’t Let Penguin Chill Your Organic Traffic
Hopefully you are not one of the businesses currently claiming that Google’s Penguin update has “ruined my business.” The recent algorithm update, which is unique in that it is by Google’s own...
View ArticleGoogle’s Places Change Misses Biggest Opportunities
Google’s announcement yesterday of the migration of Google Place pages to Google + Local pages feels shallow and self-serving – something geared more towards promoting their own interests than serving...
View ArticleWeathering the Storm of Digital Marketing Changes
Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages...
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Google Local Search A Giant Step Backward
Back in May we observed a big shift in the Google search results for a host of local service and retail queries. I documented some of the observations in my local search expert (designed experiment on...
View ArticleGoogle Ups the Stakes for Mobile-Optimized Sites
Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your...
View ArticleGoogle+ Vanity URLs Are Latest Good Reason to Start Engaging
Google announced this week that it will be rolling out vanity URLs for brands (first in a beta stage, then at an undetermined date on a widespread basis. This represents another step in Google’s...
View ArticleTake a Cue from Facebook & Start Attributing Your Offline Sales
There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will...
View ArticleGoogle’s New 7 Listing Results are More than a Cosmetic Change
Finally got your arms wrapped around stabilizing rankings in a post-Panda/Penguin/Venice world? Great, because Google has rolled out another major change that will impact your search strategy. Within...
View Article3 Reasons Yahoo’s Cost-Per-Lead Ad Unit May Change Search in 2013
Yahoo is rolling out an interesting new ad unit, as seen in this SearchEngineLand article. The ad unit is being sold on a cost-per-lead basis, which sounds awesome. What doesn’t sound awesome is that...
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Google+ Local Listings Unveils Layout Update
We awoke today to an updated local listings layout from Google Upon first reaching a local page, the layout looks pretty similar, with the exception of a new panel at the top of the page featuring an...
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